While “Ultra” has grown to be automatically associated with the legendary, and some may even say the OG, North American EDM festival held in Miami every year, less is known about the spinoff series of festivals hosted under the same brand at an international level; Road to Ultra.
Planned and organized by the same producers of the Miami version, RTU festivals take place all across the world, hitting up Thailand, Korea, Japan, Taiwan, Colombia, Paraguay, Chile, Hong Kong, China and more, with plans to bring the event to even more locations over the years.
A shot from Road To Ultra: Singapore 2016
The concept was conceived in early 2012 and aims to bring a smaller version of the famous UMF to dance music lovers who may not be able to make the trip to Miami every year. Compared to the original festival, which boasts seven unique stages, RTU events are single-stage. Despite an obvious down-sizing in sheer quantity, Road to Ultra events continue to live up to the brand’s name by bringing world-class visuals, lighting, cryogenics and pyrotechnics to the location-specific stage. The stages are designed by the exact same creators who develop the UMF ones, they’re just adapted to accommodate the needs of the specific venue, ensuring that festival attendees will still experience all that UMF has even when abroad. The same applies to the lineups, with the Ultra brand focusing their energy on bringing the top artists to play on RTU stages.
Galantis wowed the crowd at RTU HK last year
This year’s Road To Ultra Hong Kong is no different, promising a stellar event featuring some of the world’s most renowned DJs (Kygo’s finally coming to HK!), a bigger stage and further improved services. Electric Soul is also working day in and day out to prep for the amazing event and can’t wait for the opportunity to meet you guys at our booth in September!